In a monumental year marking their 50th anniversary, JOICO is thrilled to announce actress, singer, and entrepreneur Kate Hudson as their first-ever Global Celebrity Spokesperson. Read more
Are you looking for a way to keep your hair healthy and shiny, or to repair it from damage caused by heat, chemicals, or environmental factors? Read on to discover more! Read more
Meet the Artists Behind the NEW JOICO Masterpiece Collection 2023: Sofie Schrauwen & Robby Osselaer Read more
Education teams from JOICO have travelled far and wide to deliver first hand, the most detailed and high standards of education to hairdressers around the world. Read more